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Having failed to evolve her website to keep up with digital demands, Barefoot Palm Beach was feeling the impact it was having on staying ahead of the competition. Her website was a maze to navigate and failed to communicate their elite reputation as the 'preferred lifestyle blog'.
To help Barefoot Palm Beach put their best foot forward online, we took a deep dive into the user journey customers follow when selecting a blog to read. We conducted in-depth user interviews and usability studies to come to a design conclusion that brought in more readers.
We created a blog website using the Wix platform that is very user friendly on the backend to easily make website updates. We designed multiple webpage stores in order to maintain the consistency of the different types of content with latest web development and design best practices.
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