EZ-Gro™
EZ-GRO partnered with Level Nine Media to modernize its digital presence, optimize its Shopify storefront, and expand into Amazon and national retail marketplaces. The goal was clear: improve conversion rates, strengthen brand positioning, and scale revenue across multiple sales channels.
Through strategic website restructuring, enhanced product storytelling, marketplace optimization, and retail packaging development, EZ-GRO transitioned from a small-scale e-commerce operation to a multi-channel growth brand.
Platforms & Systems We Build Inside
How We Helped
About The Project
EZ-Gro partnered with Level Nine Media to evolve from a small-scale e-commerce brand into a scalable, multi-channel growth operation. The engagement extended beyond website optimization - it included a full brand refresh, logo redesign, visual identity alignment, and the development of a new flagship product: the EZ-Gro Microgreens Grow Kit.
We restructured the Shopify storefront for improved conversion performance, optimized Amazon marketplace listings for greater visibility, and engineered retail-ready packaging and positioning strategy. The newly developed microgreens grow kit was selected through a national retail showcase and secured a significant Walmart purchase order - marking a pivotal expansion into large-scale distribution.
This project combined brand transformation, product development, digital infrastructure, and marketplace execution into one unified growth strategy.
What The Issues Were
The Challenge
Underperforming Shopify Conversion Structure
The existing Shopify storefront lacked conversion-focused architecture. Product pages were not optimized for buyer psychology, navigation flow created friction, and messaging did not clearly communicate value. As a result, traffic was not converting at its full potential.
Limited Product & Marketplace Visibility
Amazon listings were not fully optimized for images that looked clean, keyword indexing or conversion performance. A+ Content, backend search terms, and listing structure needed refinement to improve discoverability and ranking within competitive categories.
Retail-Ready Brand Positioning
While the product quality was strong, packaging and presentation were not aligned with national retail expectations. The brand required a more polished visual identity and structured launch strategy to compete at a larger scale.
Our Plan
The Strategy
Shopify Restructure & Conversion Optimization
We rebuilt the Shopify storefront with improved product hierarchy, enhanced visual storytelling, and optimized product descriptions driven by keyword research. Checkout flow and mobile responsiveness were refined to reduce friction and increase purchasing efficiency.
Amazon Listing & Search Optimization
Product listings were reconstructed with targeted keyword indexing, enhanced A+ Content design, improved image sequencing, and backend search term optimization. PPC structure was aligned to increase ranking velocity and marketplace visibility.
Retail Launch & Packaging Development
We developed retail-ready packaging for the microgreens grow kit, aligning it with buyer standards and consumer shelf appeal. The product was strategically positioned and submitted through a national retail showcase opportunity.
How We Helped
The Results
Improved Conversion Efficiency
The optimized Shopify structure strengthened product clarity and reduced buyer friction, improving sessions, on-site engagement and overall purchasing performance. The storefront evolved into a scalable revenue foundation rather than a simple online catalog.
Increased Marketplace Performance
Amazon visibility and listing strength improved through refined keyword indexing and optimized content presentation. The enhanced structure positioned EZ-GRO for stronger competitive placement and long-term marketplace growth.
National Retail Placement Opportunity
The redesigned packaging and strategic launch approach resulted in the microgreens grow kit being selected through a national retail showcase event. This milestone marked the brand’s transition into a multi-channel growth-ready operation.
Real Results. Real Numbers.
$1.3m
National Retail Purchase Order
Secured through strategic packaging development and retail-ready positioning for the microgreens grow kit launch.
+182%
Increase in Marketplace Visibility
Improved keyword indexing, listing optimization, and enhanced A+ Content strengthened Amazon search presence and competitive ranking.
+41%
Shopify Conversion Rate Improvement
Conversion-focused restructuring, optimized product presentation, and mobile-first checkout improvements increased purchasing efficiency.
11
Integrated Sales Channels Activated
Shopify DTC, Amazon FBA, and national retail distribution aligned under one scalable growth strategy.