The engagement began with a full audit of their digital infrastructure, brand positioning, and marketplace footprint. We identified structural SEO gaps, inconsistent messaging across platforms, and missed keyword opportunities tied to high-intent regulatory searches. Their book listings lacked optimized metadata, internal linking was weak, and their digital storefronts were not aligned with a cohesive compliance authority narrative.

We rebuilt the website architecture to support crawlability, search indexing, and structured content hierarchy while modernizing the visual identity to reflect a forward-thinking compliance technology brand. On the marketplace side, we reactivated Amazon Seller Central, strengthened listing optimization, improved discoverability for OSHA and CFR-related titles, and aligned branding across all channels to reinforce trust and authority.

By integrating technical SEO best practices, marketplace optimization, and brand consistency, the company moved from low digital visibility and slow book sales to measurable traffic growth, improved engagement metrics, and stronger multi-channel positioning across web, Amazon, Google, and federal procurement pathways.