My Unique Wooden Toys
My Unique Wooden Toys partnered with Level Nine Media to modernize their outdated website, redesign their logo and branding, improve SEO structure, and build an ecommerce architecture that increased clicks, sales, and wholesale visibility.
Platforms & Systems We Build Inside
How We Helped
About The Project
The original website was outdated, visually inconsistent, and not optimized for performance or search visibility. The branding felt disconnected, navigation was clunky, and the site did not properly showcase the craftsmanship and quality of their wooden toys. The business needed a modern ecommerce presence that could attract both retail customers and wholesale buyers.
We redesigned the logo and brand colors, rebuilt the website architecture from the ground up, and implemented structured SEO targeting for both consumer and wholesale search intent. The new platform dramatically improved usability, encouraged deeper browsing, and positioned the brand as a premium wooden toy manufacturer serving Kosciusko County and beyond.
What The Issues Were
The Challenge
Outdated Website & Weak Structure
The previous website design lacked modern visual hierarchy and did not reflect the high-quality craftsmanship of the products. Navigation was cluttered, product discovery was inefficient, and checkout flow was not optimized. The platform was not structured to support growth or scale.
Limited Organic Search Visibility
The site had weak SEO foundations, poor keyword targeting, and minimal search authority. It was not ranking effectively for terms related to wooden toys, handcrafted toys, or wholesale toy suppliers. Without structured optimization, valuable traffic opportunities were being missed.
No Clear Wholesale Positioning
The business had strong product quality but lacked structured messaging to attract retail buyers and toy stores. There was no dedicated architecture or SEO strategy targeting wholesale opportunities. As a result, B2B growth was limited.
Our Plan
The Strategy
Brand & Logo Redesign
We refreshed the logo, color palette, and overall visual identity to reflect warmth, craftsmanship, and premium quality. The updated branding improved consistency across the website and marketing materials. This created stronger brand recognition and trust.
Ecommerce Architecture Rebuild
We rebuilt the website structure to prioritize product categories, improve navigation clarity, and streamline checkout flow. The new architecture encouraged deeper browsing and reduced friction throughout the purchase process. Mobile optimization ensured a smooth experience across all devices.
Targeted SEO for Retail & Wholesale Growth
We implemented keyword targeting for both consumer-focused and wholesale-focused search queries. Structured page hierarchy improved crawlability and search indexing. This dual SEO strategy positioned the brand to attract both direct buyers and retail store partnerships.
How We Helped
The Results
Stronger Online Brand Presence
The new website immediately elevated the perception of the brand and aligned presentation with product quality. Visual consistency and improved usability enhanced customer trust. The business now presents as a premium handcrafted toy brand online.
Increased Engagement & Sales Activity
The improved site architecture encouraged more clicks, longer browsing sessions, and smoother checkout completion. Visitors were able to discover products more easily. Conversion pathways became clearer and more efficient.
Wholesale Expansion Opportunity
Through targeted SEO and improved presentation, the website began attracting inquiries from toy stores interested in carrying the product line. One significant wholesale order was secured after discovery through organic search. The new digital foundation supports ongoing retail partnership growth.
Real Results. Real Numbers.
61%
Increase in Site Engagement Click Depth
Driven by improved navigation structure and clearer product categorization.
+46%
Increase in Organic Google Search Traffic
Achieved through structured keyword targeting and technical SEO improvements.
100%
Branding, Messaging & Website Overhaul
New logo, updated brand colors, modern ecommerce architecture, and structured SEO foundation implemented.
2
Major Brand Wholesale Orders Secured
Generated through targeted SEO and improved brand positioning attracting retail buyers.