We were excited to do a custom website redesign that would be marketed to the Austin community. The focus for the new website would be on the user experience itself, highlighting core pages that were important to Clark Travel’s audience. One of the concerns was that they needed a way to shine a spotlight on the new fleet, booking, social media, and conversions; so we crafted custom solutions for their web design and development needs that were both functional and great looking..
In addition, the pages needed to be fast and intuitive to keep up with the constantly updating technology like tablets, phones and laptops. We worked with stakeholders to produce an information architecture that made sense for the visitors and passengers alike.
Our approach was to focus on a site that featured a lot of high-quality imagery and videos, with an editorial aesthetic. Combining the use of effective imagery with paired use of serif and sans-serif typefaces works to create an element of class, particularly home page and narrative content.