Crafty Sauces Ecommerce Website
Working with a line that has so much brand equity is a privilege, and our first step was to research previous and existing hot sauce website designs. We wanted the new look to compliment the existing sauces in the line and retain the brand’s standards, but we were also granted plenty of wiggle room to get creative.
Internally Malicious Peppers grows all of their own hot chilis to make their award-winning hot sauces, and needed an ecommerce website to sell them online while introducing them to retail
We conducted shelf studies to see where the sauce would sit on the shelf alongside competing hot sauces. Once we had a good idea of what a new Crafty Sauces website should like, we got to work.
We created an ecommerce website using the Wix platform that is very user friendly on the backend to easily make website updates. We designed multiple webpage stores in order to maintain the consistency of the different types of content with latest web development and design best practices.