The Local Caterer
Full rebrand and custom website build for The Local Caterer, a premium Arizona-based catering company specializing in weddings, corporate events, and private dining experiences.
Website & Branding
Overhaul
The TLC project included a full rebrand and website redesign for a high-end Arizona catering company, with a focus on elevating their digital presence to attract more wedding, corporate, and private event clients across the Phoenix and Mesa markets.
We began with a deep dive into the competitive catering landscape in Phoenix and Mesa, identifying The Local Caterer’s unique strengths: chef-led menus, locally sourced ingredients, and versatile service offerings. From there, we worked closely with the TLC team to craft a refined brand identity that speaks to both modern couples planning weddings and corporate clients seeking elevated event experiences.
From logo design to color palette, typography, and messaging, every element was intentionally developed to reflect TLC’s commitment to quality, hospitality, and visual excellence. The website was built to be clean, mobile-optimized, and conversion-focused — allowing clients to easily browse menus, submit inquiries, and view past events. We also integrated SEO best practices to boost local search rankings and drive targeted traffic.
Since launch, TLC has seen a measurable increase in web inquiries and event bookings. Their refreshed digital presence now reflects the caliber of their service, helping them win higher-end clients and stand out in a competitive Arizona catering market. This project highlights the impact of strategic branding, local SEO, and purpose-driven design.
