Striker Laboratories, based in beautiful Austin Tx, needed a robust new eCommerce website to secure its strong position in the market and deliver the high level of service and support that modern customers expect.
They asked us to:
Improve conversions through a simplified navigation function that allows users to become buyers.
Streamline the checkout process and create a system to address and convert visitors.
Upgrade the brand image through a beautiful front-end interface that provides easy access to information and outstanding customer support features, including custom B2B wholesale capabilities.
After intense research and multiple discussions with Striker Labs, our first task was to conceptualize and design a site architecture that could organize a new product inventory in a simple, structured way that made it easy for customers to find what they need. This demanded our best thinking to create a seamless UI/UX around a robust content management system.
Color Groups presented to Striker as choices using "black, grey and white" as staple colors.
Beginning with Photoshop & Drupal™, we designed and installed multiple, custom ERP (enterprise resource planning) integrations into the site and implemented our simplified navigation system. Combined with flexible pricing and cart options that catered to B2B & retail clients, we arrived at sales tool that was both robust and user-friendly. We refined the customer service aspects and undertook extensive testing before launching the website.