Carolina Buia of Barefoot Palm Beach enlisted Level Nine Media to launch a lifestyle platform celebrating Palm Beach’s cuisine, real estate, and leisure culture. She needed a breezy brand identity, a blog-centric website with subscriber tiers, and the know-how to keep everything running herself.

Objectives

• Brand Identity: Develop a barefoot-inspired logo and coastal color palette
• Website & Blog Setup: Build a CMS-driven site for food features, lifestyle guides, and real-estate insights
• Subscriber Services: Implement free and premium newsletter tiers with automated workflows
• Client Training & Support: Configure the backend and train Carolina to publish and manage content

Solution & Implementation

1. Logo & Color Palette
   • Crafted a barefoot silhouette intertwined with palm fronds for an upscale-yet-relaxed mark
   • Selected coral pink, seafoam green, and sandy beige for web, print, and social assets
2. Website & Blog Development
   • Launched a fully responsive CMS site with custom post types for food, lifestyle, and real-estate series
   • Integrated an email platform for segmented subscriber lists, drip campaigns, and analytics
   • Designed dynamic homepage modules for featured stories and upcoming local events
3. Backend Training & Subscriber Services
   • Set up tiered subscriber roles within the CMS and email system for free vs. premium content
   • Conducted live walkthroughs showing Carolina how to create posts, manage galleries, and onboard new subscribers
   • Delivered a step-by-step guide and provided follow-up support calls for any questions

Results

• 1,200 newsletter subscribers in two months, with an 18% conversion to paid tiers
• 50% lift in organic traffic after publishing 16 targeted blog posts in Q1
• Average session duration of 3:45 and a 25% click-through rate on content CTAs
• Carolina now independently manages all updates, from posts to design tweaks

Conclusion
With a cohesive brand, robust CMS architecture, and subscriber infrastructure, Level Nine Media set up Barefoot Palm Beach for sustainable growth—empowering Carolina to share her passion for Palm Beach living and monetize her lifestyle expertise with total digital autonomy.