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Overview

When Texas legalized hemp, Kurt McGhee engaged Level Nine Media to launch a turnkey digital presence for Pura Vida Hemp’s collective—transforming a vision for statewide CBD access into a seamless, SEO-driven online storefront and brand platform.

Objectives

1. Brand Identity: Develop a trustworthy, modern logo and visual system that conveys “pure life” and hemp expertise.
2. Responsive Website: Build a mobile-first site optimized for search terms like “Texas hemp collective,” “CBD oil online TX,” and “Pura Vida Hemp.”
3. E-Commerce Integration: Enable secure online ordering, subscription bundles, and compliance-driven age verification.
4. Local & Statewide SEO: Capture “CBD near me Texas,” “Austin hemp collective,” “buy CBD Dallas,” and long-tail keywords for each metro area.
5. Content & Compliance: Educate consumers on “hemp laws Texas,” “CBD benefits,” and best practices via a resource-rich blog.

Solution & Implementation

1. Heritage-Inspired Brand Identity
   • Logo & Palette: Combined a stylized hemp leaf with warm earth tones (sage green, sand beige) to evoke purity and Texas roots.
   • Visual Guidelines: Defined typography and iconography for packaging, digital ads, and in-store signage.
2. Mobile-First, SEO-Optimized Website
   • Keyword Strategy: Mapped primary terms—“Texas hemp collective,” “CBD oil TX,” “order CBD online Texas”—into H1s, meta descriptions, and schema.org Product markup.
   • Structure & UX: Created clear navigation (“Shop by Category,” “Subscription Plans,” “Find My Collective Store”), sticky “Shop Now” CTAs, and geolocation prompts for “Find a Collective Near Me.”
3. E-Commerce & Compliance Workflows
   • Platform: Integrated Shopify Plus with age-verification apps to block under-21 visitors.
   • Product Pages: Detailed listings for tinctures, topicals, and edibles—each with lab-report downloads, subscription toggle, and flat-rate Texas shipping options.
   • Checkout & CRM: Configured automated abandoned-cart emails and Klaviyo for compliance-friendly drip campaigns (“How to Choose Your First CBD Oil”).
4. Local & Statewide SEO Campaign
   • Geo-Targeted Landing Pages: Launched pages for /hemp-collective-austin, /cbd-dallas, /shop-cbd-houston with localized testimonials and store addresses.
   • Google Business Profiles: Claimed and optimized GMB for all Texas locations—complete with correct NAP, photos, and weekly “Featured Product” posts.
   • Backlink Outreach: Secured guest articles on Texas wellness blogs and industry directories (“Top 10 CBD Brands in Texas 2025”).
5. Educational Content & Blog
   • Resource Hub: Published in-depth guides—“Texas Hemp Laws Explained,” “How to Use CBD for Sleep,” and “Choosing the Best CBD Topical”—optimizing for long-tail queries.
   • Video Series: Produced short “Meet the Collective” videos highlighting Kurt’s founding story and product demos, embedded on homepage.

Results

• Organic Traffic: +240% YOY, ranking in Top 3 for “Texas hemp collective” and “buy CBD oil online Texas.”
• Online Orders: 3× increase in first-quarter sales, with subscriptions accounting for 45% of revenue.
• Local Visibility: #1 Local Pack placement for “CBD near me Austin,” “hemp collective Dallas,” and “CBD shop Houston.”
• Engagement: Blog sessions up 320%, with “Texas Hemp Laws Explained” capturing 2,000+ monthly visitors.
• Customer Retention: Subscription churn dropped to 12%—well below industry average—thanks to targeted drip campaigns.

Conclusion

By crafting a heritage-honoring brand identity, a mobile-first, SEO-driven website, and a compliance-focused e-commerce engine, Level Nine Media empowered Kurt McGhee’s Pura Vida Hemp to become Texas’s premier hemp collective—delivering pure, legal CBD products to customers statewide with industry-leading conversion and retention rates.