Overview

Home Suite Home is a boutique short-term rental management and interior design firm founded by Tammy Liles in Raleigh, North Carolina. Tammy came to Level Nine Media looking to launch a cohesive brand and digital presence that would position her business as the go-to expert for vacation-rental hosts across the Triangle. We handled everything—from brand identity to ongoing digital marketing—to give Home Suite Home a turnkey growth platform.

Objectives

• Brand Identity: Create a warm, inviting logo and color palette reflecting luxury and southern hospitality.
• Website Development: Build a responsive, SEO-optimized site showcasing property portfolios, service packages, and host resources.
• Local SEO & Content: Rank for key Raleigh searches like “vacation rental management Raleigh” and “Airbnb design Raleigh.”
• Social & Email Marketing: Launch social channels and an email newsletter to nurture leads and share design tips.
• Hosting & Maintenance: Provide reliable hosting, security updates, and analytics reporting.

Solution & Implementation

1. Logo & Visual System
   • Crafted a custom mark combining a stylized house silhouette with a welcoming script typeface.
   • Defined a palette of slate blue, warm taupe, and soft cream for print, digital, and property-badge collateral.
2. Website & SEO
   • Developed a CMS-powered, mobile-first website with dynamic galleries, service descriptions, and a host-resource blog.
   • Optimized on-page elements—meta titles, headings, image alt tags—and created targeted landing pages for “Raleigh VRBO management,” “Airbnb staging Raleigh,” and similar high-intent phrases.
   • Published bi-weekly blog posts (“Top 5 Design Tricks for Your Raleigh Airbnb,” “How to Increase Bookings in Peak Season”) to capture long-tail traffic.
3. Social Media & Email
   • Established Instagram and Facebook profiles featuring before-and-after photo carousels, client testimonials, and design-tip reels.
   • Designed and deployed a monthly newsletter with property spotlights, maintenance checklists, and exclusive promotions—growing the list to 1,200+ subscribers in three months.
4. PPC & Local Outreach
   • Launched geo-targeted Google Ads and Facebook Ads campaigns promoting Home Suite Home’s management packages to Raleigh, Cary, and Durham homeowners.
   • Created a direct-mail postcard drive for newly listed short-term rental properties, reinforcing the brand identity in local neighborhoods.
5. Hosting, Maintenance & Training
   • Migrated the site to our managed WordPress hosting with daily backups, SSL encryption, and 24/7 uptime monitoring.
   • Provided Tammy and her team with a training session and a step-by-step CMS guide for updating listings, blog posts, and client galleries.

Results

• Organic Traffic: +220% year-over-year growth, with “vacation rental management Raleigh” ranking in the #1 spot.
• Lead Generation: 45 qualified inquiries per month, up from 12 pre-launch.
• Newsletter Growth: 1,200 subscribers in three months, 52% average open rate.
• Social Engagement: Instagram followers grew by 300%, with design-tip reels averaging 15K views.
• Client Bookings: Tammy reported a 60% increase in new client sign-ups within six weeks of site launch.

Conclusion
By delivering an end-to-end solution—including branding, web design, SEO, social and email marketing, plus reliable hosting—Level Nine Media empowered Tammy Liles and Home Suite Home to establish market leadership in Raleigh’s short-term rental space. Today, Tammy focuses on cultivating guest experiences, while her digital platform continuously attracts and converts new hosts.