Overview

Ohana Pools, a premier pool design and construction company in Austin, Texas, partnered with Level Nine Media to completely overhaul their digital presence. Known for transforming backyards across Central Texas into luxurious outdoor oases, Ohana Pools needed a digital strategy that reflected their craftsmanship, reputation, and the upscale clientele they serve across Austin, Lakeway, Westlake Hills, Bee Cave, Dripping Springs, and Round Rock.

Our team led a full-scope engagement, including website design, SEO optimization, UX/UI strategy, and end-to-end digital marketing. The results were transformative: an elegant, responsive website, a comprehensive SEO and keyword strategy targeting pool-related searches in the Austin metro area, and a high-performing social media campaign that drove massive leads and engagement.

Objectives

• Create a high-performing, SEO-optimized website tailored for luxury pool buyers in Austin and surrounding cities.
• Modernize the Ohana Pools brand online with better storytelling, visuals, and user experience.
• Increase inbound leads via organic search, Google My Business, and local keyword targeting.
• Engage high-value clients through compelling social content and geographic targeting.

Solution & Implementation

1. Complete Website Redesign

We designed and developed a custom website using modern UX/UI principles, integrating cinematic drone footage, high-resolution galleries of completed pool projects in Austin neighborhoods, and embedded customer testimonials.
Features included:

• Service area targeting pages for “Luxury Pools in Westlake Hills,” “Custom Pools in Lakeway,” and “Austin Pool Builder Near Me.”
• Interactive photo galleries with hover animations and CTA buttons.
• Clear lead capture forms integrated with CRM for fast response time.
• Mobile-first layout with lightning-fast loading times and schema markup.

2. SEO and Local Keyword Domination

We built over 20 service pages targeting pool building, remodeling, and outdoor living keywords focused on high-intent Austin traffic.
Targeted search terms included:

• “Austin pool builder”
• “Luxury pool contractor in Westlake”
• “Custom pools Lake Travis area”
• “Backyard pool designs in Dripping Springs”
• “Pool remodeling in Bee Cave TX”
• “Inground pool construction Round Rock”
  On-page SEO was complemented with metadata optimization, FAQ schema for featured snippet positioning, Google Maps integration, and internal linking across all service pages.

3. Social Media Marketing

We launched a branded content series on Facebook, Instagram, and Google Business Profile, featuring:

• Weekly build progress stories from live job sites across the Austin area.
• “Pool of the Week” showcases featuring new designs and drone flyovers.
• Client testimonials captured on video and shared with geotags.
• Seasonal campaigns like “Summer Starts in Your Backyard” and “Book Now for Fall Builds” targeted toward homeowners in zip codes 78746, 78738, 78669, 78737, and 78620.
  We also created a hyper-targeted ad campaign for Facebook/Instagram that ran during key times of year (spring and summer), driving traffic to quote request pages.

4. Analytics, Tracking & Lead Optimization

We implemented Google Analytics 4, Facebook Pixel, Hotjar heatmaps, and call tracking to monitor performance across channels.
The site was built to convert visitors quickly, with:

• Sticky “Get a Quote” buttons
• Click-to-call on mobile
• Conversion-optimized forms on all service pages
• Direct appointment scheduling for consultations

Results

• 300% Increase in Website Traffic: Year-over-year gains from organic search and social traffic.
• 200+ Monthly Leads: Within 90 days of launch, the website was generating over 200 high-quality inquiries per month from homeowners in the Austin area.
• Top 3 Rankings in Google: Ohana Pools ranked in the top 3 for over 20 local keywords, including “Austin pool builders,” “luxury pools Austin,” and “backyard pool design Austin.”
• Viral Social Reach: Instagram Reels featuring pool builds in Bee Cave and Westlake reached 40k+ views with hundreds of shares.
• Doubled Conversion Rate: From 1.5% to 3.3% after the new UX/UI and SEO improvements.
• Client Satisfaction: "We’ve never had this many leads in our history. Our calendar booked out 6 months in advance."