Level Nine Media teamed up with The Local Caterer to build a unified digital presence for their Austin–based catering, restaurant, and food-truck operations. The project needed a warm, memorable brand identity; a responsive, SEO-driven website with online ordering; and an ongoing marketing engine to fuel bookings across all their services.

Objectives

• Brand Identity: Create a logo and color system reflecting farm-to-table quality and Texas flair
• Website Development: Launch a mobile-first site showcasing menus, galleries, and event inquiries
• Online Ordering Integration: Implement a secure, tiered ordering platform for catering and food-truck bookings
• Ongoing Marketing & SEO: Drive local search visibility, manage social campaigns, and maintain the site

Solution & Implementation

1. Logo & Brand Identity
   • Designed a friendly, modern mark combining utensils and Lone Star motifs
   • Established a vibrant palette of herb green and sunset orange, plus complementary accent tones
2. Website & Ordering Platform
   • Built a CMS-powered, responsive site with dynamic menu pages and photo galleries
   • Integrated a secure ticketing-style ordering system with early-bird discounts and real-time availability
   • Optimized site copy, headings, and metadata for keywords like “Austin catering,” “food truck rental,” and “online ordering”
3. Long-Term Marketing & Maintenance
   • Launched geo-targeted Facebook & Instagram ads highlighting weekly specials and event packages
   • Published monthly blog posts (“Taco of the Week,” “Event Planning Tips”) and conducted quarterly SEO audits
   • Provided managed hosting, performance monitoring, security updates, and seasonal strategy reviews

Results

• 40% increase in online catering inquiries within 3 months
• 25% growth in food-truck bookings year-over-year
• 60% boost in organic traffic for priority service pages
• The Local Caterer team now self-manages menus, blog content, and promotions

Conclusion
By uniting brand, web, ordering, and marketing under one roof, Level Nine Media empowered The Local Caterer to scale their digital presence—turning casual browsers into loyal customers across Austin’s catering and food-truck scene.